Your Startup Deserves More Than Just Funding Advice
StartUp Wingman helps early-stage founders build a real, sustainable business — focused on product, operations, and growth, not just chasing investment.
How StartUp Wingman Supports Your Startup
Product
Whether you are thinking about your product or you already have an MVP there is always help and support needed to refine your offering.
StartUp Wingman can:
– Help refine the problem-solution-market fit
– Encourage MVP thinking
– Own the development and update of product roadmaps
Marketing
One of the biggest tasks a startup has is how to market itself and reach out to its users.
StartUp Wingman can:
– Generally supporting the execution of the marketing strategy
– Assist with discovery calls and product demos
– Manage podcasts and webinars
Commercial And Business Development
Business development and sales are the making and breaking of most startups and with that being the case.
StartUp Wingman can:
– Manage origination and completion of contracts
– Help onboard new clients to the platform
– Provide customer and partner relationship management
Experience That Makes a Difference
With over a decade working in tech — the majority of it alongside founders and early-stage startups — I bring hands-on experience across product, operations, and commercial growth to help you build a real, sustainable business.
8
Startups
Supported
10+
Years in Tech
How StartUp Wingman Helps You
Assess Your Needs
Every startup is unique, so there is no one size fits all in terms of what help a startup needs. The first step for supporting our startups is to see what help, if any that you and your startup need.
Execute the Plan
Once a plan has been agreed, it’s down to execution. From weekly check ins to monthly board meetings, I can help keep your startup on track with processes and tooling designed to help founders.
Ongoing Support and Growth
Once the plan is underway, it can still be a lonely time being a founder, especially a solo founder. StartUp Wingman will be there to help guide and support founders whether to guide or just as a sounding board.
Flexible, Scalable Support
StartUp Wingman works with founders on a fractional or retainer basis — scaling up or down to match your needs and budget at every stage of your journey.
Fractional Leadership
Embedded support as a fractional COO or CPO — giving you senior operational and product leadership without the full-time cost.
Scalable Retainers
Monthly retainer arrangements that flex with your workload — more support when you need it, less when you don’t.
Project Sprints
Focused, time-bound engagements to tackle a specific challenge — from MVP definition to go-to-market planning.
What Founders Say
“Having James as a mentor and point of reference has given me the confidence to focus on the areas that actually matter in the early startup phases. He has consistently helped me cut through the noise and refocus on the important milestones.”
About James
James Brookes is a Manchester-based startup consultant with over a decade of experience working in tech — the majority of it alongside early-stage founders. He has supported more than 8 startups across product development, operations, commercial strategy, and go-to-market execution.
James founded StartUp Wingman on a simple belief: most founders don’t need more funding advice — they need someone in their corner who can help them build a real, sustainable business. His “Keep it Scrappy” philosophy focuses on doing more with less, validating fast, and building on solid foundations.
At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focus on bootstrapping to get the business to where it should be.
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Email: jamesb@startupwingman.co.uk
Phone: 07737 655 840