The Role of Design Thinking in Product Development

Great startups don’t just build products—they solve real problems. The biggest mistake founders make? Jumping straight to features instead of focusing on user needs. That’s where design thinking comes in—a problem-solving approach that helps startups build products people actually want.

The AI Age: Hype or Reality for Startups?

Artificial Intelligence has come a long way. Once a futuristic dream saved for Star Trek and Star Wars, AI is now deeply embedded in our daily lives, powering everything from recommendation algorithms to customer service chatbots. The past decade has

To be a Founder, or not to be a Founder? That is the question.

Bootstrapping is the minimalistic startup approach, characterised by simplicity, a process whereby an entrepreneur starts a business based on it being self-sustaining, and grows by using limited resources. It means doing something on your own, without outside help, and in many

At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focusing on bootstrapping to get the business to where it should be.

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