Empathetic Design: The Importance of Thinking from a User’s Perspective in Startup Tech Development

In the fast-paced world of tech startups, where innovation and speed are often the keys to success, it’s crucial not to lose sight of the most important element of product development: the user. Thinking from a user’s perspective is not

MVP Scope Thinking

Over my years at tsf.tech, one of the biggest, most important and most interesting interactions I’ve had with founders is determining what the scope of an MVP should be, to the extent we’ve dedicated a whole half a day session

What is Early Stage Investment these days?

I had the pleasure of attending Climb23 last week, an event in Leeds attended by a coterie of startups, scale-ups, investors and the great and good of those who support the startup ecosystem. During the conference, there was an interesting

The “If you build it, they will come”​ Fallacy

“It started out as a feeling, Which then grew into a hope, Which then turned into a quiet thought, Which then turned into a quiet word, And then that word grew louder and louder, ‘Til it was a battle cry”

Startup Advice from the Slopes

Last month I took some time out for a one-week snow-boarding break to Bulgaria. This was my first venture for winter sports in well over a decade but with the exuberance of youth still fresh in my mind, I thought

Bomber Command Vs. Drone Warfare: The Role of the PO

Ever since I was a nipper, I’ve had a fascination with the RAF. The evolution from the Bi and Triplanes of WWI through to the modern day VTOL jets, whether it was watching the Battle of Britain or the The Memphis Belle, or

At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focus on bootstrapping to get the business to where it should be.

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Email: jamesb@startupwingman.co.uk
Phone: 07737 655 840