Stop Chasing Funding: Why Bootstrapping Forces Better Decisions
If you read the tech press, you would be forgiven for thinking that the primary goal of a startup is to raise venture capital. Announcements of Seed and Series A rounds are celebrated as massive victories, while the actual work
21 May
The Right Tools for the Job: When to Use AI, and When to Skip It
AI is everywhere right now — and for good reason. The tools are fast, clever, and often shockingly good. But if you’re an early-stage founder, it’s easy to fall into the trap of thinking AI can do everything. Spoiler: it
01 Apr
The Role of Design Thinking in Product Development
Great startups don’t just build products—they solve real problems. The biggest mistake founders make? Jumping straight to features instead of focusing on user needs. That’s where design thinking comes in—a problem-solving approach that helps startups build products people actually want.
01 Apr
To be a Founder, or not to be a Founder? That is the question.
Bootstrapping is the minimalistic startup approach, characterised by simplicity, a process whereby an entrepreneur starts a business based on it being self-sustaining, and grows by using limited resources. It means doing something on your own, without outside help, and in many
21 Aug
StartUp Cash Management
Founders often like to focus on innovation and their ideas but we all know that in the early days cash flow is often king. The result of this can be chaotic, running dangerously low on cash, forcing founders to defer
24 Jun
The “If you build it, they will come” Fallacy
“It started out as a feeling, Which then grew into a hope, Which then turned into a quiet thought, Which then turned into a quiet word, And then that word grew louder and louder, ‘Til it was a battle cry”
At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focus on bootstrapping to get the business to where it should be.
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Email: jamesb@startupwingman.co.uk
Phone: 07737 655 840