The Right Tools for the Job: When to Use AI, and When to Skip It

AI is everywhere right now — and for good reason. The tools are fast, clever, and often shockingly good. But if you’re an early-stage founder, it’s easy to fall into the trap of thinking AI can do everything. Spoiler: it

Bootstrapping a Startup with Sales

When you’re starting a new business, especially if you’re intending to boostrap, sales are the lifeblood of your startup. You might have a groundbreaking product, but without sales, your startup won’t survive. Even if you’re not naturally inclined towards selling,

The “If you build it, they will come”​ Fallacy

“It started out as a feeling, Which then grew into a hope, Which then turned into a quiet thought, Which then turned into a quiet word, And then that word grew louder and louder, ‘Til it was a battle cry”

At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focusing on bootstrapping to get the business to where it should be.

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Email: jamesb@startupwingman.co.uk
Phone: 07737 655 840