What is Bootstrapping?

So recently anyone who has seen my blogs will have seen a real focus on bootstrapping and various aspects of it, although it occurred to me that I hadn’t said what bootstrapping is. So…. What is Bootstrapping? Why you ask

Always Be Solving

Whenever I see startup ideas and pitches I really look at one crucial element: what is the problem you are solving and how well can you articulate it. This may seem a simple point, but I’ve heard many a pitch

Bootstrapping Startups: Feature Prioritisation

The quest for success often begins with a spark of innovation and a burning passion to disrupt the status quo. For many founders, the journey is not just about building a product but also about creating a sustainable business that

Empathetic Design: The Importance of Thinking from a User’s Perspective in Startup Tech Development

In the fast-paced world of tech startups, where innovation and speed are often the keys to success, it’s crucial not to lose sight of the most important element of product development: the user. Thinking from a user’s perspective is not

The “If you build it, they will come”​ Fallacy

“It started out as a feeling, Which then grew into a hope, Which then turned into a quiet thought, Which then turned into a quiet word, And then that word grew louder and louder, ‘Til it was a battle cry”

Startup Advice from the Slopes

Last month I took some time out for a one-week snow-boarding break to Bulgaria. This was my first venture for winter sports in well over a decade but with the exuberance of youth still fresh in my mind, I thought

At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focus on bootstrapping to get the business to where it should be.

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Email: jamesb@startupwingman.co.uk
Phone: 07737 655 840