21 May
The Right Tools for the Job: When to Use AI, and When to Skip It
AI is everywhere right now — and for good reason. The tools are fast, clever, and often shockingly good. But if you’re an early-stage founder, it’s easy to fall into the trap of thinking AI can do everything. Spoiler: it
01 Apr
The Role of Design Thinking in Product Development
Great startups don’t just build products—they solve real problems. The biggest mistake founders make? Jumping straight to features instead of focusing on user needs. That’s where design thinking comes in—a problem-solving approach that helps startups build products people actually want.
01 Apr
The AI Age: Hype or Reality for Startups?
Artificial Intelligence has come a long way. Once a futuristic dream saved for Star Trek and Star Wars, AI is now deeply embedded in our daily lives, powering everything from recommendation algorithms to customer service chatbots. The past decade has
01 Apr
To be a Founder, or not to be a Founder? That is the question.
Bootstrapping is the minimalistic startup approach, characterised by simplicity, a process whereby an entrepreneur starts a business based on it being self-sustaining, and grows by using limited resources. It means doing something on your own, without outside help, and in many
08 Oct
Bootstrapping a Startup with Sales
When you’re starting a new business, especially if you’re intending to boostrap, sales are the lifeblood of your startup. You might have a groundbreaking product, but without sales, your startup won’t survive. Even if you’re not naturally inclined towards selling,
10 Sep
What to ask yourself when you have your next idea?
One morning you wake up with an idea, that idea grows and blossoms until you think it’ll take over the world. However, starting a business is often as overwhelming as it is exciting as much as you plans get more
At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focusing on bootstrapping to get the business to where it should be.
