The Solo Founder’s Guide to Surviving the Early Days
Being a startup founder is inherently difficult. Being a solo founder is an entirely different level of challenge. Without a co-founder to share the burden, bounce ideas off, or pick up the slack when you’re overwhelmed, the journey can feel
Stop Chasing Funding: Why Bootstrapping Forces Better Decisions
If you read the tech press, you would be forgiven for thinking that the primary goal of a startup is to raise venture capital. Announcements of Seed and Series A rounds are celebrated as massive victories, while the actual work
Why Your Startup Needs a Minimum Viable Business, Not Just an MVP
In the startup world, the Minimum Viable Product (MVP) has become gospel. Founders are taught to build the simplest version of their product, get it into the hands of users, and iterate based on feedback. While this is sound advice
09 Oct
What can you learn about Startups from my lego addiction?
On February 1, 1916, Ole Kirk Kristiansen bought a woodworking and carpentry shop in Billund, Denmark. He produced doors, windows, kitchen cabinets, cupboards. In October 1929 the Wall Street stock market crash occurred, with dramatic consequences for the World economy.
21 May
The Right Tools for the Job: When to Use AI, and When to Skip It
AI is everywhere right now — and for good reason. The tools are fast, clever, and often shockingly good. But if you’re an early-stage founder, it’s easy to fall into the trap of thinking AI can do everything. Spoiler: it
01 Apr
The Role of Design Thinking in Product Development
Great startups don’t just build products—they solve real problems. The biggest mistake founders make? Jumping straight to features instead of focusing on user needs. That’s where design thinking comes in—a problem-solving approach that helps startups build products people actually want.
At StartUp Wingman I’ve managed to generate the relevant experience, skillset and passion to help innovative founders and startups establish their problem-solution-market fit and establish not just their Minimum Viable Product but their Minimum Viable Business with a focus on bootstrapping to get the business to where it should be.
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Email: jamesb@startupwingman.co.uk
Phone: 07737 655 840